All the other social media platforms Pew included in this year’s survey came in far behind the two leaders. The other platforms in descending order were Instagram (35%), Pinterest (29%), Snapchat (27%), LinkedIn (25%), Twitter (24%) and WhatsApp (22%). In 2016, Pew found that 79% of adults who are online in the US used Facebook. Instead of looking at online adults, they reported data about all US adults.

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Empower your employees to become thought leaders and harness the power of their voices on social media. Build a strong employer brand and promote social selling with Oktopost’s built-in employee advocacy tool. Maximize content visibility, measure the true impact of social, create engaging customer experiences and tie social to your company’s bottom line. Our publishable mobile apps will bring your community closer customer’s finger tip and allow you to engage with your members in a whole new way. Do you have a training or information need that could benefit from a social media strategy? Understanding the universe of options can help you match your need to the best approach.

This will allow you to research a particular product by clicking on an icon in the grid. When you click an icon a small pop up provides links that will take you to reviews, the product profile, pricing, and any questions and answers posted. Check out the sample category grid for Social Media Management tools using the widget embedded below. All in all, this makes G2 Crowd an excellent place to check out, in pretty good detail, what others Chrome have to say about different business software platforms.

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We provide website services, social media services and business consulting services to professionals, solo entrepreneurs and small businesses in Canada and the United States. Another way to check out a specific software category is to click on one of the icons in the G2 Crowd grid, available for each category.

As innocent as it may seem to share people’s full names, you never know how a stalker or cybercriminal might use that information to their advantage. For example, with a combination of your first name and last name, cybercriminals may be able to guess your email address, or purchase your email address from the dark web. With this information, they could send you a phishing email that could potentially lead to injecting malware and collecting data from your devices. Build stronger relationships across every channel with a seamless flow of social data within your marketing stack. Oktopost offers direct integrations with Marketo, Salesforce, Eloqua and dozens of other platforms.

Facebook users stand out for consistency of use across age groups. Fifty-five percent of people 50 and older use Facebook, about the same percentage of this age group that uses YouTube. Snapchat was the least used by older adults with only 7% of people aged 50 or older reporting they use the platform.

By this metric, Facebook held steady at 68% of all adults in both 2016 and 2018. Whether or not YouTube topped Facebook in 2016 is unknown because Pew didn’t include Google’s video channel in its 2016 survey. One way to make sure that you are not oversharing information is to always read the fine print. When modifying your privacy settings on any social media platform, look for the “Apps and Websites” option under “Settings.” Carefully review which websites are using your information. Each social media platform has a different process to control privacy settings. Before you share your post or pics, always be mindful of who can see, react, or comment. This same advice also applies to posting your children’s or grandchildren’s full names.

As well, it’s a place where you can leave your own business software reviews – good, bad or indifferent – for others to benefit from. All the reviews on G2 Crowd are from users of the software , not the companies themselves! And, they’ve made it difficult to game the system, as users are required to use their LinkedIn credentials to create a review.

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